Redesign of Tribecar
Background of Tribecar
Tribecar Singapore is a car-sharing platform that provides affordable car rental services to drivers in Singapore. It was launched in 2016 and has since become one of the leading car-sharing companies in the country.
Project Overview
This is a project that I did for my UX/UI module in Temasek Polytechnic, Singapore.
The outline of these projects include understanding what user's pain point when using Tribecar and doing research on Tribecar's competitors on their pros and cons.
The insights gathered will be used to develop a design solution that addresses user pain points and leverages the strengths of Tribecar's competitors.
This is a project that I did for my UX/UI module in Temasek Polytechnic, Singapore.
The outline of these projects include understanding what user's pain point when using
Tribecar and doing research on Tribecar's competitors on their pros and cons.
The insights gathered will be used to develop a design solution that addresses user
pain points and leverages the strengths of Tribecar's competitors..
My contribution
User experience design
User interface design
Paper & digital wireframe
Prototyping
usability testing
Initial Analysis
To understand more about the pain points and experience, I have visited Tribecar’s website and rent a vehicle myself.
Here is a list of factor to help me in my analysis when experiencing the site.
Visual
This factor refers to the overall look and feel of the website, including the use of color, typography, and imagery.
It also includes the layout of the website and how information is presented.
Impressions
This factor includes the first impressions that users have of the website, such as the homepage, landing pages, and vehicle listings.
It also includes factors such as loading speed, ease of use, and overall impression of the website.
Navigation
This factor refers to how easy it is for users to navigate the website and find the information they need.
It includes the organization of the website, the use of menus and links, and the ease of finding specific pages and information.
Visual Analysis
Tribecar's current homepage
First Impression of the homepage to me is overwhelming. The search bar which is the main feature of the homepage is hidden in the background.
Promos been advertised on the top of the webpage.
Offers & Deals can only be access
through user profile dashboard.
New users will have a difficult time
if they want to know what are the
latest offers available.
Offers & Deals should be placed at
the homepage where it is much
easier to be access.
Offers & Deals can only be access through user profile dashboard.
New users will have a difficult time if they want to know what are the latest offers available.
Offers & Deals should be placed at the homepage where it is much easier to be access.
The search function is clean and simple.
However, more feature could be added in e.g. past history, recommendation or vehicles near you.
Users also have to scroll all the way back up
if they want to amend their search.
Information is just everywhere with no focus point.
Features of the vehicle and booking details aren’t highlighted for easy reference
Can’t amend pick up dates and time.
User have to return to the homepage to amend .
Information is just everywhere with no focus point.
Features of the vehicle and booking details aren’t highlighted for easy reference.
Can’t amend pick up dates and time.
User have to return to the homepage to amend .
Initial Analysis Insights
Visual
3 / 10 Rating
One thing Tribecar is lacking is visual.
Tribecar has a clear and simple branding ,which is good.
However, compared to its competitor,Tribecar is lacking way behind.
Visual can help attract new user and help improve navigation experience.
3 / 10 Rating
One thing Tribecar is lacking is visual.
Tribecar has a clear and simple branding ,which is good.
However, compared to its competitor,Tribecar is lacking way behind.
Visual can help attract new user and help improve navigation experience.
Impression
6 / 10 Rating
The overall impression of Tribecar are okay.
The visual and hierarchy can be better to guide the
user to the necessary information.
6 / 10 Rating
The overall impression of
Tribecar are okay.
The visual and hierarchy can be better to guide the user to the necessary information.
Navigation
7 / 10 Rating
The overall navigation is seamless.
Navigation is nothing too confusing and is familiar to most user.
However some of the navigation can be further furnished to improve
the experience of the user.
7 / 10 Rating
The overall navigation is seamless.
Navigation is nothing too confusing and
is familiar to most user.
However some of the navigation can be further furnished to improve the experience of the user.
"How might we improve the navigation and visual on our site so that we can optimize the experience to attract and retain more users."
Analyse key competitors to know what are their strengths & weakness
Direct Competitors
DriveLah
BlueSG
Shariot
GetGo
Indirect Competitor
AnyWheel
DriveLah Singapore
Platform that offers car rental services in Singapore.
They allow individuals to rent out their cars to others for
short periods of time, and also offer rental cars for those who need them.
Platform that offers car rental services in Singapore.
They allow individuals to rent out their cars to others for short periods of time, and also offer rental cars for those who need them.
Strength
The site design is visually appealing, with added animations
that make it more visually interesting.
In addition, the community shares their experiences of the vehicles,
providing valuable insights for potential customers.
Weakness
Unable to use Singpass to verify your driving license.
To verify, you will need to take a photo of it and upload it on the platform.
Some button doesn't seem to be working.
BlueSG
BlueSG is an electric car-sharing service in Singapore.
It provides a network of electric vehicles that can be rented on a short-term basis, allowing users to pick up and drop off cars at designated charging stations throughout the city.
BlueSG is an electric car-sharing service in Singapore.
It provides a network of electric vehicles that can be rented on a short-term basis,
allowing users to pick up and drop off cars at designated charging stations throughout the city.
Strength
Visually appealing
Well Structure & organized.
Have a feature to let user save their favourite location for quick access.
Weakness
User will not know if the vehicle in their area had undergone maintenance.
No user guide for charging of vehicle
Shariot
Shariot's car-sharing service allows users to rent cars by the hour or day, similar to other car-sharing services like CarClub or BlueSG.
Shariot's car-sharing service allows users to rent cars by the hour or day,
similar to other car-sharing services like CarClub or BlueSG.
Strength
Simple and easy to use
Consistent colour branding
Weakness
Lack of visual hierachy
Some CTA button is hard to click
Images of vehicle not loading up
GetGo Singapore
GetGo is a Singapore-based car-sharing service that allows users to rent cars by the hour, day, or week.
GetGo is a Singapore-based car-sharing service that
allows users to rent cars by the hour, day, or week.
Strength
Strong branding
Interactive and visually appealing
Content are neatly organized
Good user flow
Weakness
Icons and wording might be too small for some users to access
Anywheel Singapore
Anywheel is a bike-sharing service that operates in Singapore. The service allows users to rent bicycles through a mobile app and provides access to a network of shared bikes that can be picked up and dropped off at designated locations throughout the city.
Anywheel is a bike-sharing service that operates in Singapore. The service allows users to rent bicycles through a mobile app and provides access to a network of shared bikes that can be picked up and dropped off at designated locations throughout the city.
Strength
Strong branding
Interactive and Strong visual
Inclusive, multiple language available
Good user flow & navigation
Weakness
Icons and wording might be too small for some users to access
User Research
Quantitative and Qualitative research methods were utilized to conduct a user survey and interviews,
aimed at gaining better insights into the pain points experienced by users.
Quantitative and Qualitative research methods were utilized to conduct a user survey and interviews, aimed at gaining better insights into the pain points experienced by users.
User Persona
From the insights from the survey & interviews. I have come out with two users personas and their journey to create a reliable and realistic representations of our audience.
Persona 1
User Journey 1
Task: Book a vehicle that is near his location
Persona 2
User Journey 2
Task: Book a vehicle that is nearby her
User Flow
Gabriel & Elizabeth user flow
Information
Architecture (IA)
Exploring Tribecar sitemap to identify
what are the problems and coming
out with a solution.
Tribecar current sitemap
Wireframe
Using wireframing to give us a better
overview of the structure, functionality,
layout, information and user flow.
Using wireframing to give
us a better overview of the structure,
functionality, layout, information and user flow.
Before moving to digital wireframe, I did a sketch wireframe to brainstorm
the outline and structure of the layout before moving to the digital wireframe.
Paper wireframe
Desktop wireframe
Mobile Wireframe
Mobile Wireframe
Final Design
Mobile & Desktop
Landing Page
Design for
Responsiveness
Users can quickly manage check their
past and recent booking by access their history
in the map section
Easier, faster and interactive search option.
Users can see where are the available vehicle
that are near them.
Mobile & Desktop
Searched Results
Chaik Hong © 2023
Design and built by myself with love & sweat
using Figma & Webflow
